The “email variables” are essentially information placeholders for your messages.  For example, placing the %%buyer_first_name%% variable in your message body (ex. “Hello %%buyer_first_name%% !” – a greeting at the beginning of the message), will replace the variable placeholder with the first name of the customer who placed the order.
For any of the link variables (see the full list of system variables on the ZonMaster site), you can specify the text that should appear hyperlinked by adding a colon after the word “link” and typing in the text that you would like hyperlinked.  For example, if you want customers to contact you through Amazon and don’t want to use the web URL (ex. https://www.amazon.com/gp/help/contact/contact.html?marketplaceID=ATVPDKIKX0DER&orderID=FAKE-ORDER-ID), you could instead use the Contact variable like so: %%contact_link:Contact us%% The recipient would see the words “Contact us” as a clickable link that redirects to the Contact page on Amazon. This makes the email more visually appealing and easy to follow.
The most useful variables are %%buyer_first_name%% (replaces the code with the customer’s first name), %%feedback_link%% (link for your customer to leave seller feedback – specific to their order), and %%review_link%% (direct link for the customer to leave a product review on the product they purchased).
Remember that variables can be used in the subject of your email too!

2 comments on “[FAQ] How do Variables work?

  • The email variable from the placeholder is coming into the email letter as a different font and different size than the whole email. How can we get the same font and size throughout the email when using variables?

    • You need to either format it properly with the formatting tools or look into the html source (go under ‘Tools’ and source when editing). If you copied and pasted the template from the help page it probably took over the formatting from that.
      Top tip: When pasting into your template (if you are on a Mac) you can use Shift + Option + Command + V to paste without formatting.

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