Amazon.com, Inc. (“Amazon”) recently began blocking messages that are sent to buyers who have chosen to “opt out of unsolicited messages” from Amazon. Many sellers have come to us with questions, so we’re sharing our answers here.

What does it mean if a buyer “opts out of unsolicited messages?”

Buyers who have opted out of unsolicited messages will only receive emails with information that is critical to completing orders, including product customization questions, delivery scheduling or issues with a shipping address. As of March 31st, 2017, Amazon offers a way for customers to opt out via the emails and website.

What happens if I send emails to these buyers?

No penalty will be imposed for attempting to send an email to a buyer who has opted out of unsolicited emails. Amazon will simply block the message, and you will receive a notification that the buyer has opted out. Currently, this is the only way to identify buyers who have opted out.

What if I need to contact the buyer?

You can send messages to the opted-out buyers if you have information that is critical to completing orders. The messages should be sent directly from Buyer-Seller Messaging and the subject should be “Additional Information Required.” Sending non-critical information by this method could result in a penalty, including suspension of your seller privileges. Non-critical items include shipment confirmations, product manuals, out-of-stock notices, and feedback or product review requests.

How can I avoid sending additional emails to these buyers?

Forward the Amazon opt out notification email to the personalized email address available on your ZonMaster Dashboard. We suggest setting up an autoforward filter in your email (read more here). ZonMaster will add the buyer’s email address to the Amazon Opt Out list and never send them another email.

Can I identify buyers who have opted out of unsolicited messages?

Amazon does not currently provide this information to sellers in Seller Central or through their API. We’ll provide an update as soon as opt-out information becomes more widely available.

Please contact us if you have any questions.

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